Business branding – why now?
Until the launch of the internet network, people knew brands only in markets. The structure of the net that crams into it all the products and services in the country and in the world, demands creating order in this virtual chaos and the only way to be effective online is by digital marketing; by building a quality website, an advertising campaign, a landing page, advertising and marketing on Facebook and or marketing on Google, and in this way using all the technological tools in order to do it the right way.
Digital marketing in the era of the new media!
Online advertising is called new media, since this really is the new media, which by the way already equals the advertising investment in it almost like advertising in the written and other electronic medias that is to say newspapers and the radio, a datum that makes the internet network the hottest and most happening business scene. Today it is already known that those who are not on it and those who do not do digital marketing for themselves, do not exist and will come crashing down much faster than they can imagine, since there is no other way but branding to reach users. It helps them reach small and large businesses, it helps them get information and it also helps them decide who they will buy a couch or an apartment from. That’s how it works today. If you are not on the air you are also not on the ground….
Digital branding if they have offline!
If you are a small or large business, your presence has to be online as well. Those looking for a caretaker or a used car, do not only look for them in newspapers, they also turn to the internet. If you market yourself offline in reality, you have to continue it online on the internet, since if people will look for you online and will not find you, they will do business with your competitors. So when you display your business by Online advertising online or Facebook advertising, invest in marketing it since this is exactly what your customers see.
An adapted website – part of digital branding!
Our digital branding experts say that clients come to them and ask them to “fix” unsuccessful websites that were built by website builders who are not professionals. The most important thing, say our experts, is not to have a website with all the newest technological tools, with changing sliders and animation, what you need to understand is what your characterization as a business is and what is the website that characterizes the messages you want to transfer to your clients. Digital branding will make your business undergo a process in which the branding is targeted according to the demands of the company and of its target audiences. If you built a wrong website that does not transfer the messages in a clear way, of course the users will leave it and will buy from the competitors. It’s very simple.
Today each website has about 5 seconds to make a user stop and understand where he is, if the website is crowded, unclear and the navigation in it is hard and not user-friendly, it definitely was not done a digital marketing company. For example, when we build a website, the strategy we use most is the strategy of the user psychology and we build websites according to special criteria that attract users and it works exceptionally. This is what has to be done when displaying any business in the process of advertising on Google.
Don’t let just anyone build a website for you. It’s your display window, this is the face of your business and if you want to succeed online, you need a digital company like us that will make you a success story. And we have many of those. So are you in?