Branding

Every business is somebody’s dream, holding the owner’s desires, emotions, and ambitions. Branding is the way to tell the story of the business and create its identity and language that can communicate with the target audiences in accordance with the business goals the owner set. Branding is the business’s clothing and appearance, the way it speaks and acts. GENESIS specializes in creating the Branding and creative communications language that optimally matches every particular business. Using a unique working method, the teams – consisting of characterizers, copywriters, and designers – come together to create the particular business’s appearance and personality that will lead to success. Come brand your product. Make it into the most visible one on the shelf.


Branding

Every business is somebody’s dream, holding the owner’s desires, emotions, and ambitions. Branding is the way to tell the story of the business and create its identity and language that can communicate with the target audiences in accordance with the business goals the owner set. Branding is the business’s clothing and appearance, the way it speaks and acts. GENESIS specializes in creating the Branding and creative communications language that optimally matches every particular business. Using a unique working method, the teams – consisting of characterizers, copywriters, and designers – come together to create the particular business’s appearance and personality that will lead to success. Come brand your product. Make it into the most visible one on the shelf.


Branding

Writing Marketing Content#branding-copy
Choosing a Marketing Slogan#branding-slogan

Want to rebrand your business? Contact us today to schedule an appointment and get a Branding plan without any obligations!

Business Branding
Business Branding

Business branding is the process of creating your business’s communicative language and defining how it looks and talks. Correct business branding helps shape your customers’ perception of your business. Business branding is really the collective term for a range of activities, from determining the business’s name, through creating its logo, to all the other communications items the business needs – a brochure, signs, ads, business cards, etc. Business branding gives the business or product a personality, and increases the chances that potential customers will choose it.

Designing the Concept
Designing the Concept

The concept is the core marketing or advertising concept around which the communicative language and other creative products are built. Designing the concept is the visual way to that end. The concept may be made for a campaign to promote a product, or it may be something broader to promote the business itself. Designing the concept provides the audience with a visual experience of the central idea through an ad in the newspaper, a TV commercial, a billboard, etc.

Print Design
Print Design

Print is the professional terms for any printed advertising product, such as an ad, billboard, brochure or letter. Print design is the act done for the sake of creating the same product. The print designer, a specialist in his or her own right, often creates, in conjunction with the copywriter, a print product that communicates the message creatively and in a visually attractive way. Print design requires much expertise and knowledge in presenting materials for print.

Logo Design
Logo Design

Designing the logo is one of the most important design jobs there is. The logo encapsulates the essence of the business in a single visual. Therefore, this goes much beyond regular design. Logo design must be preceded by an in-depth study of the business that includes understanding its values, dreams, and business goals. GENESIS has specialized in logo design and sales improvement for small and medium sized businesses since 2007, and has designed more than 1,200 robust brands.

Creating a Brand Language
Creating a Brand Language

The brand language is the language the business uses in every encounter with the audiences with which it comes into contact. The audiences may consist of suppliers, customers, or state institutions, but the language is always there, at every intersection. These intersections may be visual, such as the slogan, the logo, a letter, the brochure, the ad in the paper, or the office design, but may also be more subtle, such as the kind of customer service provided. Creating a set brand language is the way to success for any business.

Choosing the Business Name
Choosing the Business Name

Choosing a name for your business is like naming your baby – with a few minor differences. On the one hand, the name must reflect the business’s essence and values, and, on the other hand, have the tone and connotation we want those who encounter it to experience. The business name is wide open, and the process of selecting it is fascinating. GENESIS specializes in choosing business names based on an understanding of the business’s essence. Hundreds of successful businesses chose GENESIS copywriters to create their names.

Writing Marketing Content

Branding

Writing Marketing Content

In today’s communications era, content is king. Good content drive brands to excellent business outcomes. The better the content is, the stronger the positioning and value of your business become. Marketing content may come from the business's own world of content, or from a particular service or product, but whatever the case – the goal is the same: to promote the business in line with its set goals. GENESIS specializes in writing marketing content for all platforms, whether print or digital.

Choosing a Marketing Slogan

Branding

Choosing a Marketing Slogan

Choosing a slogan is a significant part of every business branding process. In a single sentence, usually of five or fewer words, the company projects the main value it wants the audience to hear. The slogan usually accompanies the business name; it may explain what the business is about or transmit a core value. GENESIS specializes in generating business slogans on the basis of understanding the business’s essence and work. Hundreds of successful businesses chose GENESIS copywriters to create their slogans.